MEQUON, Wis. - Have you ever thought about the strength it takes to lead and organization through a major adversity such as September 11? No one can better address this subject than Milwaukee's hometown airline, Midwest Airlines Chairman, president and chief executive, Tim Hoeksema.

On Tuesday, October 24, from 7:30 - 9 AM. Hoeksema will be giving a special presentation on "Leading Through Adversity," as part of Concordia University Wisconsin's ongoing Business Leadership Breakfast Series. Tickets for this event are just $25 per person.

Corporate tables of 8 are available for $160. This fee includes having your company's name on a table sign and in the event program. Individual seats are also available for $25. All fees include the presentation and a breakfast buffet. Space is limited in Concordia's Siebert Dining Hall. To register, contact Michelle Buss at 262.243.4337.

Hoeksema was named president of Midwest Airlines, as it was then known, when the airline was incorporated in March of 1983. At that time, Midwest Airlines was a wholly owned subsidiary of K-C Aviation, itself a wholly owned subsidiary of consumer products manufacturer Kimberly-Clark Corporation.

Hoeksema joined Kimberly-Clark in 1969, serving as first officer of the company's air transportation operations and, beginning in 1974, as chief pilot. In 1977, he assumed dual responsibility as director of air transportation for Kimberly-Clark Corporation and president of K-C Aviation. After being named president of Midwest Express in 1983, he was also appointed president of Kimberly-Clark's transportation sector in January of 1988.

Under Mr. Hoeksema's direction, Midwest Airlines completed a highly successful initial public offering in September of 1995, and now trades as Midwest Air Group on the American Stock Exchange under the ticker symbol MEH. Since its inception, the airline has offered its passengers "The best care in the air (R)" - a unique combination of impeccable, personal service and competitive prices.

Hoeksema began his aviation career in 1968 as a flight instructor for the University of Illinois at Champaign. He was graduated summa cum laude from Western Michigan University in 1972 with a B.S. degree in aviation engineering technology. In 1977, on a Kimberly-Clark scholarship to the University of Chicago Executive Program, he obtained a master's degree in business administration.

Hoeksema serves on the board of Skyway Airlines (which operates as Midwest Connect), the Metropolitan Milwaukee Association of Commerce, the Greater Milwaukee Committee, The Marcus Corporation, Spirit of Milwaukee and the Air Transport Association, and is a member of the board of trustees at the Medical College of Wisconsin.

Hoeksema and his wife, Jan, live in the Milwaukee area.