CUW Gets the Word Out

CUW has begun several major initiatives to help create more top of mind awareness of the university and our mission.

Image campaign:

The image campaign reaches opinion leaders to foster interaction between the university and the community.

Media strategy: television commercial on stations that best reach target audience; radio commercials on Brewers and Packers radio network; Internet advertising.

1. Click here to see TV commercials
2. Click here to hear radio commercials
3. Click here to see Internet ads
4. Click here to see the media schedule

Annual report: CUW is a $50 million dollar business. We believe we should share news with the CUW family as well as the rest of the community.

1. Click here to see the PDF of the 2003-04 Annual Report

Synergy with Image campaign: In the Milwaukee metro market, TV commercials and online advertising for Adult Education will with in tandem with the Image campaign.

1. Click here see TV commercials
2. Click here to see JSOnline.com ads
3. Click here to see OnMilwaukee.com ads
4. Click here to see the Adult Education video
5. Click here to see the media schedule

The two commercials, using actual CUW students and instructors, were customized for each of the centers outside of the Milwaukee metro area and are being run in many of the locations now.

Renewed by the Waters campaign