|
Criteria |
Scholarly Journal |
General Interest |
Popular Magazines |
Trade Publications |
Sensational Publications |
|
Audience |
Researchers Experts in the subject area. |
Educated audience. |
General public. |
Members of trade/profession. |
Impressionable audience. |
|
Authors
|
Usually an expert or specialist in the field, name and credentials always provided |
Editorial staff, scholars or free-lance writer. Credentials not provided. |
Staff writer or a free-lance writer. Credentials often not provided. |
Practitioners or educators within the industry or profession. |
Staff writer or free-lance writers. |
|
Format |
Serious, sober format. Articles often have these sections: abstract, literature review, methodology, results, conclusion, bibliography. Articles are frequently very long.
Contains selective advertising. |
Attractive in appearance, heavily illustrated generally with photographs.
Some advertising |
Slick and glossy with an attractive format.
Articles are short, providing a broad overview of the topic.
Contains extensive advertising. |
Heavily illustrated with tables, charts and photos.
Advertisements are aimed at people in the industry or organization. |
Contains melodramatic photos.
Advertising as dramatic and as startling as the stories. |
|
Language |
Uses terminology, jargon and the language of the discipline covered; reader is assumed to have knowledge of the topic. |
Uses language appropriate for an educated readership; does not emphasize a specialty but does assume a certain level of education. |
Uses simple language in order to meet a minimum educational level; articles are kept short, with little depth. |
Language of practitioners in the industry or profession; focuses on practical topics of interest to practitioners. |
Language is simple and easy-to read and understandable. An inflammatory, sensational style is often used. |
|
Purpose |
To inform, to report, or to share original research, experimentation or scholarship with the rest of the scholarly community. |
To provide general information to a wide, interested audience.
|
To entertain, persuade or inform the general public. |
To provide news and information to people in a particular industry or profession. |
To arouse curiosity and interest by stretching and twisting the truth. Outrageous, startling headlines are used to create interest. |
|
Publishers |
A professional organization, a university, or a scholarly press. |
Commercial enterprises for profit; widely distributed. |
Commercial publisher. Published for profit and widely distributed. |
Most often published through a professional association. |
Published for a profit. |
|
References |
References are always cited and should be expected. Frequently have extensive bibliographies. |
Occasionally cites sources. |
Text may contain vague referrals to "a study published at" or "researchers have found that" with no other details about that information. |
Not extensively documented, provide few footnotes, and rarely include bibliographies. |
Rarely cites information sources. |
|
Peer review |
Experts (peers) in the field review each article before publication. Reviewers are anonymous. |
Editorial board. |
None. Article acceptance is based largely on the topic's consumer appeal. |
Editorial board. |
None. |
|
Examples |
Harvard Business Review
JAMA: The Journal of the American Medical Association
Educational Research
Western Journal of Nursing Research |
American Journal of Nursing
Atlantic Monthly
Scientific American
The Economist
National Geographic |
Ebony
Sports Illustrated
People Weekly
Newsweek
Time |
Advertising Age
Computerworld
Industry Week
Macworld
National Underwriter |
Globe
National Enquirer
Star |