CMMA Launch Event Materials

On May 19, 2017, 55 individuals representing 27 organizations across Wisconsin attended the CMMA Launch event at the Concordia Center for Environmental Stewardship.  Participants reviewed the urgent need and possibilities to improve health and medication use in Wisconsin through comprehensive medication management.  An overview of the service and start-up accelerator was provided, and the activities to be completed over the next 18 months in each were reviewed.  Participants were also introduced to the business model canvas, a business model development tool that will be utilized by all participants to formulate the focus and process for their initiative.

Register to participate in the CMMA here.

To learn more about the CMMA, please review the content below covered at the CMMA Launch.  Upon review, if you have any questions and/or would like to connect with a CMMA leadership team member, please email us at

The following questions, answers and documents outline some of the most pressing conversations coming from participants in the launch that related to their potential involvement moving forward.  A complete workbook from the event is also linked below.

1. What is CMM?

Learn more about CMM here. Slides presented on CMM during the launch event can be found in the Launch Event Workbook.

2. Should I participate in the service accelerator track or start-up accelerator track?

Learn more about who can participate here.

Simply stated, the following summarizes which track a team should participate in;

Service-Accelerator Track: If you are currently working in a health care organization and desire to newly implement or improve CMM within the structure of that organization, the service-accelerator track is for you.  Teams, at a minimum, must include a pharmacist that is or will provide CMM, a physician champion, and another key stakeholder such as quality improvement professional, information specialist or executive leader.

Start-up Accelerator Track: If you are interested in developing a business entity around an idea/innovation that supports CMM or provides CMM to patients as a newly formed business, the start-up accelerator track is for you.  There is no team make-up requirement, but you must be developing a new business in WI or have an existing WI business with less than 5 years’ experience.

Slides presented on two tracks during the launch event can be found in the link to the “CMMA Launch Event Workbook” at the bottom of this page.

3. What will the next 18-months of the CMMA look like?

The next will consist of two phases.

Phase I

The remainder of 2017 will focus on business development coaching for both tracks.  All teams will participate together in monthly webinars on business model development and CMM.  Each teach will have monthly scheduled coaching calls.  A “mock-pitch event” will be offered live or virtually to all teams in September.  All this will culminate in a live pitch-event in November 2017 in Milwaukee.

More information on the timing of events and deliverables in phase I can be found in the calendars below;

Phase II

For the ten teams accepted into the service accelerator track and the one team accepted into the start-up accelerator track, 2018 will focus on implementation.  The two tracks will differ in activities with the service accelerator teams continuing to participate in monthly webinars on practice implementation and pacing.  Teams from both tracks will have monthly scheduled coaching calls.  Live events at mid-point (June) and conclusion (November) will take place in Mequon, WI.

More information on the timing of events and deliverables in phase I can be found in the calendars below;

4. What are we going to be pitching in November 2017?

The 2017 webinars, coaching calls and mock-pitch event will be covering this in more depth and will take a step-wise approach to development.

For an overview of the pitch components for each track, please see below.

5. What will this cost?

Participation is free and covered by a gift from Dohmen companies.  Teams that are invited to continue in each track after November may receive monetary awards as described at

Find the complete CMMA Launch Event Workbook here!

Register to participate in the CMMA here.