Where creativity meets strategy

Do you consider yourself an innovative and strategic person? Are you interested in communicating products to consumers that could change their lives for the better? A marketing career is something you should pursue! This program feeds both sides of your brain to give you the technical and creative skills you need as you launch your career.

Sample Careers
  • Marketing Manager
  • Marketing Strategist
  • Market Research Analyst
Financial Aid

The average undergraduate student award is $16,603.

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Program Overview

When you earn your bachelor of marketing degree from Concordia University, you’ll be able to market yourself to your future company. This program covers a lot of ground, from consumer audiences and their needs to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion. You’ll study public relations – how it's used to promote and manage public perception – as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll learn the difference between business-to-business and business-to-consumer operations. The program also covers the digital landscape, teaching the ins and outs of web design and maintenance, and the impact of E-commerce on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.

This program is also offered as a Certificate and a Minor. Please see course catalog for full descriptions and courses/credits.

What to Expect

After you graduate, you’ll enter the workforce ready with both the technical and creative skills every marketing professional needs to know to succeed. You will know how to create and implement effective marketing campaigns by providing a foundation in the brand identification and promotion, E-commerce, web page design and maintenance, and research methods. On top of all of this, it is also probably nice to know that marketing graduates have one of the highest job placement rates in the business world.


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