Bachelor of Arts in Mass Communication

With a degree in mass communication, learn to convey your message to the masses through a variety of media platforms.

Arts and Sciences

Department of Communication

Communicate with purpose

As media continues to evolve from the printed page to other channels like broadcast television, radio and social media, the need for communicators who can effectively share important information with the masses is more crucial than ever. With a degree in mass communication, you’ll learn how to write, speak and edit with various forms of media in order to clearly and creatively articulate messages - whether you pursue a degree in business, media, sports or non-profit work.

Quick Facts

Credits 126
Careers
  • Communication Teacher
  • Public Relations Manager
  • Radio Operator
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Financial Aid

The average undergraduate student award is $16,603.

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Program Overview

Our mass communication major will ground you in writing, speaking and interpersonal communication skills. You’ll learn the basics of reporting, writing and editing in a journalistic style as well as studying the history of animation from silent film to digital media. During your time in the program, you’ll have the opportunity to learn effective broadcast news writing techniques, produce programming for our radio station, WCUW, and complete your own film or video project. Plus, you’ll write articles for CUW’s school newspaper, The Beacon. This practical training, combined with a strong liberal arts education that is founded in our Christian mission, will prepare you to tell your organization’s story in a meaningful way. Whatever organization you end up in, you’ll be ready to make an impact while doing what you love.

What to Expect

As a student in the mass communication program, you’ll leave the graduation stage with all the skills you need to communicate effectively through a variety of channels. Not only will you be a stronger communicator, but you’ll be a better leader. Having studied topics like interpersonal communication, group dynamics and cross-cultural communication, you’ll be ready to work with diverse groups of people. You’ll also be able to evaluate broadcast news writing and radio dialogue to critically think about the best way to get your message across. What’s more, you’ll examine issues within the field like building or breaking trust with an audience, analyzing why certain messages are effective and understanding culturally diverse groups. At the end of the day, you’ll be ready to handle challenges in the field, stand out in the workforce and lead a life full of Christian service.

Locations

In addition to our main and online campuses, Concordia has nine center locations which offer accelerated undergraduate and graduate programs close to where you live and work.

  • Mequon

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