Sports aren't only for athletes

Just think of all the different people it takes to make a professional sports franchise tick. Whether it’s a front office job, a job in facilities management, media relations, marketing, or a hundred other options, this program will prepare you for a life in sports.

Sample Careers
  • Entertainment Attendant
  • Sports Official
  • Talent Director

$1000s in new scholarships available for this program.

Learn how you qualify
Program Overview

The inter-related sports and entertainment industries show no signs of slowing down. The North American sports market alone will grow from $63.9 billion to $75.7 billion by 2020, according to PricewaterhouseCoopers. But that’s nothing compared to the global market. In 2016, the size of the sports industry was a whopping $1.3 trillion worldwide!

So needless to say, there’s a demand for people with a experience in sport and entertainment business. Housed within the Batterman School of Business, our minor introduces you to a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

What to Expect

Courses will focus on critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.

How will you learn these crucial things? Through lectures, guest speakers, academic service learning, field experience, online/social media resources, and new technologies. So while the athletes are hitting the field, court, et al., working their butts off to make it to the next level, you’ll be setting yourself up for a long, successful career in sports and entertainment by hitting the books. Not bad.

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