MBA in Communications and Public Relations

Take an intensive journey and gain a deep sense of virtuous behavior that creates and deploys people-focused organizations for the betterment of society. This course will analyze foundational ethic principles that can ignite organizational growth.

Learn accounting and financial insight to drive business decisions that result in profitable and sustainable growth for an organization. Students will interpret financial reports, evaluate investments and understand the implications of financing strategies.

This course provides a clear and balanced presentation of relevant economic practices, analytics, theories and concepts. The focus of this course will be on the application of modeling and predictive analytics, relevant theories and the tools of analysis in the decision-making sciences to examine how managers make optimal economic choices in the face of constrained resources. The course should be thought of as applied analytical economics, emphasizing those topics of the greatest interest and importance to decision-making managers and economists, including demand, production, cost, pricing, market structure and government regulations.

This course introduces the graduate student to best practices in business administration from the perspective of organizational leaders who give guest lectures for the students. Students get exposed to the culture, business and technical aspects of various industry types, and hone their professional networking skills. Series delivered over two semesters and combines on-campus and online components.

This course takes a practical Coaching approach to exploring the student’s lifelong learning mindset toward professional development while discovering personal and professional strengths that can impact business interactions, behavior, and decisions. No matter where a student is in their learning journey or professional career, this course is designed to invite self-discovery and appreciative inquiry to forefront. Students will assess goals and strategies for upskilling, enhanced performance management, and career advancement.

This course allows students to travel abroad to experience business and cultures other than that available in the United States. Students will be immersed in an environment that will allow improved cultural awareness, communication skills and tactile learning. Special International Student Information: This class is available only to students for opportunities outside the home country of the international student.

This course introduces a method that organizes an operational improvement project into five components: define, measure, analyze, implement and control (DMAIC). Similar to a scientific research project, students will learn the Six Sigma process and how to use measures and statistics to make the right decisions to improve the effectiveness of organizational operations. This is an “application project course” and the project will be the most significant mediator of success and the final grade.

This course examines the techniques and strategies used to gain public support for an individual or organization. How spokespersons are selected and used to project policy are examined along with the use of techniques, such as interview and speech opportunities. A special emphasis is placed on integrating strategies and tools used by professionals to market a product or idea, increase sales, or change an organization's positioning or reputation. Campaigns are analyzed through a management approach that stresses strategic planning and implementation techniques.

This course addresses the development of proficiency in organizing, researching, structuring, editing, and presenting oral presentations. It covers a diverse range of topics from delivery, visual aids, nonverbal communication, and voice, to argumentation, evidence and emotional appeal.