Enhance your marketing expertise with an online MBA

In order to stay competitive in the ever-changing world of business, you need to be on top of current trends in your industry and profession. You also need to know how to engage in your company’s story and speak to your customers in a way that will grab their attention. Our MBA in Strategic Marketing was designed to teach you the skills you need to stay competitive - whether you already work in the advertising business or you’re looking to advance your career in a different field. And because we want to make this work for you, we made our program flexible, with working professionals in mind.

Credits

36

Cost Per Credit

$725

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Program Overview

Concordia’s MBA in strategic marketing will give you the skills you need to engage with your organization’s audience in an effective and compelling way. You’ll also learn how to market yourself confidently to potential employers. Best of all, our marketing MBA is designed with working professionals in mind and we offer you the choice to pursue an online MBA in strategic marketing or engage in an in-person curriculum on-campus, or at one of our off-site locations.

Graduate Certificate

Our graduate MBA certificate (or “Mini-MBA”) is ideal for busy working professionals looking to stand out in their industry without committing to a full MBA. Pursuing this graduate certificate will help you upskill as you learn the important basics of business. We’ll give you a taste of what an MBA is like while you gain a competitive advantage over your peers.

Post-Baccalaureate students may apply to the university to pursue a graduate MBA certificate in the following areas:

  • Business Administration: complete 12 credits of coursework from the MBA core
  • Management: complete a combination of 12 credits of coursework from the MBA core and MBA concentrations
  • Concentration-specific (i.e. Accounting, Human Resources, Leadership, etc.): complete 12 credits of coursework from within one MBA concentration

Students may at any time transition into the MBA degree program course of study through the standard application process.

What to Expect

In a world where everyone is vying for attention, you need to learn how to be strategic with your message. Throughout your MBA in strategy, our experienced professors will help you discover how to plan, implement, and manage marketing tasks including market segmentation, use of media and promotion, budgeting, and evaluation. You’ll learn how to research your audience and share your message using the right channel to reach them.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social marketing, store-traffic building, and pre-selling in all types of media from print and broadcast to web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising, and motivation.

As a graduate of our MBA in strategic marketing, you’ll understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research, market your products, and confidently carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

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