MBA in Strategic Marketing

Grab the attention of your organization’s audience and market yourself to potential employers with an MBA in Strategic Marketing

Business

Department of Business

Where creativity meets strategy

In order to stay competitive in the ever-changing world of business, you need to be on top of current trends in your industry and profession. You also need to know how to engage in your company’s story and speak to your customers in a way that will grab their attention. Our MBA in Strategic Marketing was designed to teach you the skills you need to stay competitive - whether you already work in the advertising business or you’re looking to advance your career in a different field. And because we want to make this work for you, we made our program flexible, with working professionals in mind.

Program Overview

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map Our courses are offered at our main campus, our off-site locations and online.

What to Expect

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

Locations

In addition to our main and online campuses, Concordia has nine center locations which offer accelerated undergraduate and graduate programs close to where you live and work.

  • Appleton
  • Beloit
  • Green Bay
  • Kenosha
  • Madison
  • Mequon
  • Midtown
  • Miller Park Way
  • Online
  • Waukesha

Connect with a Counselor

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